Do men really need a multivitamin? Yes, they do!

A 2017 estimate found that more than one-third of all Americans take a multivitamin; with females more likely to take them than males. The likelihood of multivitamin use increased with age.

Why is it that men are less likely to take a multivitamin than women? Why does multivitamin use increase with age? 

We decided to look into it, and we found some science-backed information on men and multivitamins. Here we go.

What Multivitamins Are Not

We’ve covered multivitamins before, on this blog here, but we feel this is a topic that deserves its own conversation.

To start, multivitamins are not a magic pill or the reason to eat an unhealthy diet. Some experts argue against multivitamins because you can and should get all of the vitamins and minerals from your daily diet. Key word being should.

We all know we should be drinking more water, eating more fruits and vegetables, and cutting out the processed foods, but that doesn’t mean we actually do that!

Multivitamins are NOT an excuse to throw healthy eating to the wind and live a sedentary life, they are an additional tool to your healthy lifestyle. 

Continuing on… let’s talk about what multivitamins are!

What a Good Multivitamin IS

A good multivitamin will be specifically formulated for YOU. If you’re a man, look for a multivitamin made specifically to support men’s health, likewise if you’re a woman, look for a multi made specifically for women!

We are fans of natural ingredients that are backed by clinical research. And we don’t like unnecessary fillers or excess sugars, ain’t nobody got time for that!

A good multivitamin gives you access to essential nutrients that you might not be getting (or absorbing) well in your daily diet. Those essential nutrients and vitamins can have a major impact on your overall health and well-being.

A good multivitamin will give you access to water-soluble vitamins. Those are the vitamins that travel through the body, so they are needed daily through your diet (or your multi). 

That’s just the bare minimum.

Science Shows that Men Often Have Worse Diets than Women

We are just the messenger here, trying to spread the word. So, we aren’t trying to sugarcoat this. Men, it’s time to man up!

One study looked at gender and food patterns and pointed out the ‘masculine’ vs ‘feminine’ food habits. What did that look like? Men ate more meat more often while women ate fruits and vegetables more often!

That means that men are missing out on some crucial nutrients.

Another study found that older men (compared to older women) tend to have poorer diets, especially in regards to fruits and vegetables. Living and eating alone magnified the problem as food consumption and dietary quality both decreased.

Interviews within that study found that poor cooking skills and low motivation to change were among the top barriers to improving their diet. 

This might be one of the reasons that multivitamin intake increases with age. 

Fortitude Complete Multivitamin Support for Men is the Multi You Didn’t Know You Needed

This week is a pretty exciting week at Wink Naturals, as we just launched our brand new To The Woods line! The line will focus on personal care and health supplementation for men. 

We’ve been asked over and over to develop men’s products that match the same strict manufacturing integrity that Wink Naturals is known for. 

We knew we wanted to create products for the modern man. Helping him live a more full life with proven, effective, and superior products. And we are launching with Fortitude!

We did all the research, we studied men and their habits, and we formulated the complete multivitamin support.

  • Made with natural vitamin and mineral sources
  • Supports bone, cell, and testosterone health*
  • Made specifically to support men’s health
  • Includes our unique Vitamin + Fruit & Vegetable Blend
  • Clinically-backed ingredients. 

And absolutely no fluff. 

Are you ready to leave your mark? 

Fortitude is available now. 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


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